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    Hijos del entendimiento – Campofrío

    By Maria Valls 5 months agoNo Comments
    Home  /  Portfolio Item  /  Hijos del entendimiento – Campofrío

    Client: Campofrío

    Proyect: Hijos del entendimiento

    Description: Develop of the extension of the Chirstmas campaign “Children of understanding”. Is one of the Spain television milestone in Christmas. This year, as a novelty, the campaign was stared by real people. We develop the strategy based on the control of risks and crisis, and the personalize management of the media, developing different focuses and materials for that. in addition, it was created a theater play based on the campaing, directed by Daniel Sánchez Arévalo and stared by Michelle Jenner and Adrian Lastra.

    Awards: Stevie Awards of Silver.

     

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     Maria Valls

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